A US leading grower tested Iceless broccoli packed in:

1. Poly carton liner.

2. Bio Fresh Carton liner.

The Iceless broccoli was stored for 30 days in a refrigerated environment.

Poly bag after 30 days.

Freshness: Poor.

Color: Poor.

Taste: Inedible.

Unmarketable.

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Bio Fresh bag after 30 days.

Freshness: Excellent.

Color: Excellent.

Taste: Very good.

Ready to be marketed.